Customer Demands: Why SMBs Are Adopting UC Solutions

More small and mid-sized businesses (SMBs) are turning to unified communications (UC) to keep their overhead low and ensure a seamless communications flow.

These needs are supported even further in Gartner’s Market Trends: How CSPs Can Better Tackle the SMB Opportunity. The report provides valuable data about the individual needs of SMBs compared to large businesses when it comes to keeping up with digital trends.


The UC market is expected to reach $143.49 billion by 2024.


Among them, SMBs are looking to:

  • Increase their sales and marketing effectiveness
  • Implement new business models
  • Prioritize digital marketing and social media applications.

So, why should you help SMBs make the leap and embrace the benefits of unified communications? The answer: You’ll not only be taking advantage of a growing UC market that is expected to reach $143.49 billion by 2024, but your customers can also experience transformative results in personal productivity and overall performance of their business. And by helping your customers see better results, you deepen the level of loyalty and trust they feel for your business.

Read on to discover why SMBs are increasingly adopting unified communications solutions.

Businesses Need to Stay ConnectedBusinesses Need to Stay Connected

in this digital age, customers expect issues to be resolved quickly and painlessly. A bad customer experience can have a negative impact on the health of any business. In fact, according to Dimensional Research, 59 percent of customers ceased doing business with a company after one bad customer experience, and 55 percent went to a competitor.

Additionally, as the remote workforce experiences rapid growth, companies face the challenge of keeping their employees connected. According to Global Workplace Analytics, 3.7 million employees (2.8 percent of the workforce) now work from home at least half the time.

By embracing cloud communications, small and mid-sized businesses can stay connected on the go and communicate more effectively. This enables faster response times to both coworkers and customers, improving productivity and ensuring exceptional customer service. Whether employees are working remotely or traveling for business, they can interact with team members and respond to customers in the shortest possible time frame.

CD-blog-icons-02.pngAttain Significant Cost Savings

Once accessible to only large enterprises, SMBs can now reap the powerful benefits of unified communications. A wide variety of solutions are available to accommodate the diverse budget needs of companies of all types and sizes.

And, by replacing landlines with proven cloud software and technology, SMBs can adopt a flexible, scalable and future-proof solution tailored to their evolving needs. Instead of investing considerable time and money into maintaining and upgrading a costly onsite communications system, their communications system is located in an offsite data center where they no longer have to worry about ongoing maintenance or upgrades.

CD-Blog-2016-09-10-mobile-friendly.svgEmbracing Mobile is No Longer “Just an Option”

IDC predicts that the mobile workforce will surpass 105 million by 2020.

In this mobile world, companies are increasingly adopting Bring Your Own Device (BYOD) policies and communicating with employees via smartphones or tablets. In fact, IDC predicts that the mobile workforce will surpass 105 million by 2020.

As the mobile workforce grows, many SMBs require a communications solution that can support multiple users and devices. Unified communications services can be tailored to incorporate mobile device management regardless of the size of the business, improving collaboration and communication across all devices.

By extensively researching unified communications solutions, planning and setting the right priorities, SMBs can drive tangible results from UC. By helping your customers incorporate unified communications and realize the multitude of benefits, you’ll position your organization as an indispensable partner.

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