Why Price is Never the Best Feature for a VoIP Reseller to Tout

VoIP is the new buzzword among businesses, and the technology is rapidly sweeping the world. Experts believe that VoIP will replace traditional telephone services entirely, making it a lucrative and constantly expanding industry for VoIP resellers. As a VoIP reseller, it can be tempting to highlight the cost savings as the primary feature of VoIP, since savvy business owners are constantly on the lookout for ways to cut business expenses. However, price shouldn't be the primary selling point for VoIP, and resellers will experience greater success by pitching their services from a different angle.

Communications in the palm of your hand

With a complete telecommunications network in the palm of their hands, VoIP offers tremendous convenience to end users.

The Top Priorities of End Users

To excel as a VoIP reseller, you need to be able to cater to the underlying goals of end users. While saving money is important to many businesses, it isn't their primary consideration when seeking a phone service provider. Telecommunications form the very fabric of a successful industry, and as such, dedicated business owners are aware that reducing their phone network budget is bad for business. Rather than seeking phone providers on the basis of competitive pricing, they are instead enticed by other factors such as:

  • Functionality: Among successful businesses, multitasking is critical, and the functionality of a phone service will enable companies to optimize efficiency within their workplace and improve client satisfaction. VoIP technology offers numerous features that distinguish it from standard telephony. Features such as video and audio conferencing, auto attendant, Find Me/ Follow Me, and advanced call forwarding all have the ability to streamline workplace productivity and improve business communications.
  • Versatility: Telecommunications is becoming an increasingly global endeavor, with businesses of all sizes utilizing remote workers, overseas manufacturers, and engaging in routine business travel. To cater to this increased geographical presence, businesses need a phone network that can follow them wherever they go. Since VoIP is accessed through the Internet, it provides all employees a way to connect to their company's phone network from anywhere with a Wi-Fi connection. This simplifies overseas connections and provides remote workers with a convenient way of utilizing their companies phone network.
  • Scalability: The primary goal of all businesses is expansion. Ambitious business owners constantly have their sights set on growing their business and making their mark in the industry. As such, businesses want to invest in a telephone network that can guarantee easy scalability to simplify their expansion process. VoIP provides the most scalable platform of any telecommunications network. Rather than regularly investing in new hardware and installation, businesses simply login to their account and increase their subscription, enabling swift scaling no matter their growth rate
VoIP reseller

High-growth businesses depend on VoIP to streamline their scaling process.

With VoIP rapidly replacing traditional telecommunications networks, the standard telephone system is going the way of the cassette tape. VoIP is in high demand, as more business owners are becoming aware of its significant advantages. As a VoIP reseller, you need to cater to the bottom line of end users. Business owners are less concerned with price and more concerned with quality, and by maximizing on the clear benefits VoIP has over traditional phone networks, you can captivate consumers and steadily grow your business. Learn more about the features that VoIP offers, so you can improve your marketing abilities.

Download Our Free Guide: What Makes a Successful VoIP Reseller Program?