Top 5 Opportunities in the Cloud According to Investors

Cloud computing has grown exponentially over the last decade. It’s now considered a strong force in the tech world. It has created new opportunities for hundreds of new companies and is expected to grow even bigger in the next 20 years.

In fact, tech investors are pouring in funds to back next-generation cloud infrastructure solutions. At the recent GeekWire Cloud Tech Summit, venture capitalists highlighted the cloud computing opportunities they see for related technologies and startups.


Investors assert that the cloud is the new OS. And while it has been around for a while, it wasn’t until recently that the technology has managed to cement its place among the majority of users. With Internet-based computing, you can use an application service rather than standalone software. Users can access a virtual operating system using a browser that can save data. This capability means all your files – documents, photos, videos, etc. – are stored in the Internet and can be accessed anytime, anywhere, making the cloud not only more convenient, but also more cost efficient.

It’s indeed an exciting time for cloud technology. If you’re a reseller, here are some key advantages that you can discuss with potential customers.

1. Smart Applications

Venture capitalists have been investing in startups that specialize in new-generation cloud services, including serverless cloud, cloud containers, smart applications, etc.

This is because business applications have moved from the web to mobile to multi-channel apps. Smart apps gather huge volumes of data from sensors and other sources, and analyze them with predictive analytics and machine learning algorithms. This is incredibly useful as apps continuously learn from data and it goes a long way in enhancing the user experience.

In three years, tech experts say that the world’s data will double every two months because of the rise of Internet of Things (IoT), big data and machine learning.

2. Data Ownership

For some investors, the most compelling feature of the cloud is that it gives businesses data ownership, where they can compare information across different customers and make predictions accordingly.

Startups are coming up with innovative ideas to find ways for business to consume information gathered from various cloud computing applications like VoIP and SaaS.

Additionally, because you own the data and it’s readily available, businesses can recover quickly in the event of a disaster, such as fires, hurricanes, earthquakes or floods. These events usually disrupt operations because data can be lost. With the cloud, business can immediately operate even from remote locations because information is available online.

3. Low-Cost Services

The proliferation of cloud technology has enabled developers to come up with low-cost services for computing and storage, much to the benefit of small and medium-sized businesses and enterprises.

Small businesses can start small and gradually increase their usage over time as their businesses grow. Cloud services are also self-managed, so you won’t need to hire a dedicated IT team to maintain your systems.

Investors, through cloud startup financing, are enabling small to midsized businesses to deliver results faster, cheaper and with more quality, giving them the competitive edge they need to win against bigger companies.

4. Increased Internet Telephony

Cloud technology is coming out with services that replace a lot of the traditional business tools, such as telecommunications.

Historically, businesses relied on voice communication via landline phones, which can prove to be expensive, unreliable and difficult to scale. Today, Internet telephony using VoIP is not only faster and more efficient, but it also eliminates the need for constant maintenance or hardware upgrades because the service provider hosts, maintains and upgrades all of the PBX technology for the customer. You can set up and configure the system for your business, all from your computer.

From an investor’s standpoint, this option has been quite beneficial for businesses that don’t have budget for an IT staff to operate and maintain traditional PBX hardware. Funding this cloud service means capabilities to provides wireless conversations can only improve in the coming years and bring a level of professionalism for small to medium enterprises that was previously inaccessible to them due to cost and manpower.

5. Cloud Flexibility

There will be some companies who would prefer to have their data stored completely on the cloud, while there are others who have the capacity to opt for having an on-site storage system, and a third-party cloud service called a hybrid system. This largely depends on a company’s needs, and the flexibility of the cloud allows businesses to pick and choose the applications they need, regardless of size.

Both the public and private clouds operate separately, but communicate over an encrypted connection, using technology that allows for the portability of data and applications. Hybrid systems are typically seen as a good start for users who are still trying to get comfortable with the security and data protection that cloud systems provide. In any case, investors predict that businesses will operate in the hybrid cloud for at least the next 20 to 30 years.

The trajectory for cloud computing is definitely increasing. As investors funnel funds to promising cloud startups, businesses can expect new and innovative services coming their way for decades to come.

Do you know of any other opportunities for cloud computing? Share them in the comments below.


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