Productive workers

Top 4 Reasons Your Customers Are Adopting Cloud Communications

Thanks to the evolution of cloud-based unified communications (UC), more companies than ever are enjoying a single, reliable integrated solution for all of their communication needs.

The proof is in the numbers. By 2020, more than 27 million employees in North America will be using cloud communications tools. Why? In a nutshell, the demand and consumption of cloud UC is exploding. Besides increased employee productivity and customer satisfaction, unified communications can integrate products from multiple vendors, saving companies substantial time and money.

Read on to discover four reasons why more organizations are adopting cloud-based unified communications, and why your company should consider offering these increasingly in-demand services.

1. Scalability

Companies can’t always accurately predict their needs when investing in the future of their business, especially since they never know when they’ll experience a growth spurt in technology demands. However, there is a silver lining: cloud-based unified communications solutions allow businesses to scale up and down as needed. They can add and remove new employees, solutions and applications immediately, giving them peace of mind and more opportunities to keep costs in check and increase their bottom line.

2. Productivity

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A cloud communications solution increases employee productivity levels, giving businesses an immediate efficiency boost. Reliable cloud communications solutions are easy to use and offer streamlined communications. Now, employees at multiple locations can communicate in real time and collaborate and share documents from any device, any time, anywhere.  

3. Mobility

One of the greatest benefits of a cloud-based unified communications solution is the mobility and flexibility it provides. The world has become forever mobilized, meaning more companies are looking to meet the demands of an increasingly remote workforce. Your business customers and their employees no longer need to be chained to a physical location when making calls or worry about giving out their personal cell phone number.

Cloud communications solutions enable your business customers to receive calls on any device through features like mobile twinning and more. Your customers’ business and mobile phones will ring simultaneously so they never miss a call, and they can make calls on their personal mobile device using their business number. The ability to keep in touch with customers and coworkers wherever and whenever appeals to businesses of all shapes and sizes.


4. Cost

When businesses think of the many resources they need to communicate with their customers, they may worry about the monthly expenses. Communication should be an investment, but it doesn’t have to be a burden on a company’s expense sheet.

The old adage “You get what you pay for” rings true in this instance. Quality and affordability don’t always go hand in hand, but today’s cloud-based unified communications solutions now allow quality at a great price, making both obtainable. As companies move from on-premise systems to hosted cloud communications, they eliminate the costs of upgrading and maintaining on-site hardware.

Businesses may be in the early stages of thinking about cloud communications. If that’s the case, it’s time to establish yourself as an expert in cloud communications. Spend time developing a strong knowledge base in UC and the cloud by consistently blogging on relevant industry topics, sending valuable email newsletters or inviting prospects, leads and customers to industry-specific webinars. The key is to let your customers know that you not only offer cloud communications, but can also offer guidance and full support.

To that end, you can also offer free consultations or other assistance. Help your customers determine if cloud communications are right for them, and what they should consider when assessing various services. Identify their unique business requirements and offer personalized recommendations to help them address their challenges.

Learn how YOU can become the single vendor for your customers’ communication needs by offering UCaaS. Download Our Free Guide.