The 5 Biggest Marketing Mistakes When Selling White Label VoIP

White label VoIP has vast market potential, but the success of MSPs still largely depends on their marketing strategy. There are a lot of common marketing mistakes that hinder the sales potential of VoIP and will stunt the growth potential of your business. To thrive as a VoIP reseller, you need to understand the core aims of your end users and design a marketing strategy that caters to their specific needs. Here are the top marketing mistakes that MSPs make when selling white label VoIP.

 

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VoIP is widely popular, and by avoiding these marketing mistakes, your company will thrive.


1. You're selling on price. White label VoIP is often touted as being a highly cost-effective telecom approach that can save businesses money. While the cost savings is certainly appealing among businesses, it isn't their key concern. Most businesses are more concerned with the long-term value their telecom network will add to their company, rather than the price per month. Rather than marketing so heavily on price, emphasize the efficiency, cloud capabilities, security features, disaster recovery, and integrated features that VoIP offers.

2. You're failing to build trust. To thrive selling VoIP, you aren't just looking for clients. You're looking to build long-term relationships. To do so, you need to build trust to draw clients in and enhance client retention. By providing reliable service and offering superior levels of support, you can build a trustworthy reputation that will lead to long-term business partnerships.

3. You're marketing too broadly. While businesses worldwide rely on telecom to manage their company, that doesn't mean your market should be so vast. Your marketing campaign will be cheaper and more effective by choosing a local demographic to market to, while also building a small, reputable company that provides reliable VoIP services.

4. You're marketing too generally. There are innumerable industries, both for-profit and nonprofit, that benefit from hosted VoIP. By utilizing the same sales pitch across all industries, your marketing tactics won't be as effective. Different industries turn to VoIP for different reasons. While nonprofits may be particularly concerned with price, for-profits may favor business continuity. Some companies are particularly drawn to the added features that VoIP possesses, whereas others are eager to enhance their global connectivity. Your end users each have a variety of needs, and your marketing will be most effective when catering to those needs individually. Consider the core benefits that each industry can receive and craft alternate sales pitches for every industry you sell to.

 

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Your end users are diverse, and they have an array of needs from VoIP.


5. You're assuming end users know more than they do. Many end users have limited knowledge of VoIP or are only aware of a select number of services. To enhance the sales potential of VoIP, you need to be educating both potential and existing clientele. By educating potential clientele on all of the services you offer, you can attract a wider range of customers. By educating existing clients, you can increase the service bundles for each client, thus enhancing your recurring revenue.

VoIP possesses innumerable advantages over on-premise telecom and is being widely adopted across a range of industries. However, regardless of the benefits VoIP offers, it isn't going to sell itself. To be successful selling VoIP long-term, you need to create established business partnerships by building trust among clients. You also need to market locally, emphasize a variety of features, and tailor your marketing approach to specific industries. Read "What Makes A Successful VoIP Reseller Program?" to learn more.

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