As remote work grows more prevalent and more long-term, businesses need to find ways to ensure essential data and voice services remain high quality and consistent. Software-defined wide area networking (SD-WAN) solutions can help and are quickly becoming essential for businesses adapting to 2020’s remote workforce. This trend presents a tremendous opportunity for MSPs offering SD-WAN solutions to their customers.
Sizing-Up the SD-WAN Opportunity
In a society that is just getting its bearings in the wake of COVID-19, the business community is hungry for solutions such as network optimization. That technology can create efficiencies and improve performance as businesses navigate the increased connectivity needs of work environments that are more distributed than ever.
SD-WAN solutions present a vital opportunity for managed services providers. Global research firm Frost & Sullivan has predicted that the SD-WAN market will hit $1.5 billion by 2022. Similarly, technology consultancy Gartner notes that by 2023 more than 90% of WAN edge infrastructure refresh initiatives will be based on virtualized or SD-WAN software or appliances.
Wide area networks are under stress like never before. Virtualized software applications require high availability and minimal latency. In today’s landscape, if video conferencing and streaming sessions are interrupted – or if platform connections are completely dropped – companies will suffer notable setbacks. And for partners who help customers with these networks, it’s essential to ensure that network availability and reliability is paramount. Any shortcoming can be disastrous to the business.
SD-WAN Optimization Is Not a “Frill”
Sophisticated SD-WAN solutions result in better utilization of network resources, which translates into higher application performance, improved productivity, and a better experience for employees and customers alike. It’s fair to say greater network utilization facilitated through SD-WAN is not just a luxury, it’s a necessity for businesses that must remain competitive and efficient in a rapidly changing marketplace. As new services enter the landscape and greater demands continue to be placed on the network infrastructure, SD-WAN will become even more important to businesses that rely on high-quality, consistent, and reliable voice communication.
Once you’ve decided to capitalize on the SD-WAN opportunity via a cloud-based, hosted model, the question becomes how best to offer it to your customers. Download our guide to learn the benefits to offering cloud-based services via a private-label model as opposed to a traditional agent program.