If you are an enterprise buying Unified Communications as a Service (UCaaS) in 2014, you have a lot of service providers to choose from. Just as adoption of UCaaS continues to grow, so do the number of service providers offering UCaaS directly to potential customers.
It is a fragmented market with new players competing for enterprise IT and communications budgets. Like any maturing market, there is no one dominant service provider or type of service provider having a major influence on the future of UCaaS. In many ways, the market is still wide open and in a land-grab phase.
Gartner’s Magic Quadrant for UCaaS highlights just how fragmented the market is with global carriers positioned side-by-side with over-the-top (OTT) service providers, local and regional managed service providers, and video conferencing specialists. The top end of the carrier market is represented with AT&T, Verizon and Orange while established OTT players like Google and Microsoft are shown to be building out their unified communications services.
Delivering UCaaS via the channel can have a far-reaching impact on the market because it leverages the reach of partners and their ability to address a significant portion of the enterprise market. The SaaS platform provider can have an indirect influence on the market that isn’t always accounted for. They can deliver new services and new levels of customer care and support via its nearly limitless partner base.What is difficult to measure when looking at Gartner’s Magic Quadrant is the influence of software as a service providers delivering UCaaS via the channel. While many of the players plotted on the graph will have large direct customer bases, it doesn’t mean they are the only influencers in the market shaping how it develops.
What we see at CoreDial is a large addressable market amongst small and medium-sized enterprises in North America where our Interconnect, Managed Service Provider and Carrier partners are able to play to their strengths and deliver UCaaS. These small and mid-sized enterprises represent a rich opportunity for local and regional service providers to tap. With the right partner, they can enter the market and build valuable businesses and shape an offering that appeals to their customer base.
Interconnects, Managed Service Providers and Carriers can access new revenue streams with UCaaS and should be encouraged by the market landscape we see today. Large players are participating in the market but not dominating. They validate the market, and promote the value of UCaaS but there is still room for other players to compete and become the provider of choice for their customers.
This means that the opportunity is open and accessible to players that are ready to serve customers with new services. The market is ready for any service provider that is committed to the success of their customers. It is a great time to enter the UCaaS market.