As we look at forecasts and analyses about VoIP and cloud communications, there’s increasing acceptance of where the market is heading. The future for most enterprises is in IP and taking their communications services to the cloud.
We at CoreDial have believed this for a long time, but we are seeing the numbers and analyst insights confirm it. Infonetics Research’s VoIP and UC Services and Subscribers report forecasts strong growth for both services and anticipates an expanding role for cloud communications in the enterprise.
The research firm believes the VoIP market will be worth $88 billion by 2018 with business VoIP going mainstream. It sees 13% growth in sales of hosted PBX and unified communications (UC) services in 2013 over 2012 and a 35% increase in seats due to continued demand for enterprise cloud-based services.
These numbers confirm a lot of our thinking but they also trigger a few things to consider:
VoIP and Voice: To the enterprise, VoIP and Voice are becoming one and the same. It is only the service provider sweating legacy assets that see a difference.
SME to MNC: Cloud-based communication services are not just for small businesses; growth will come from widespread enterprise adoption. The days of hosted solutions being just for SME are over.
Growth Market: Hosted PBX and unified communications growth in 2013 was double-digit but 2014 and beyond will see larger increases in adoption. Growth in 2013 feels like the beginning of rapid uptake in cloud communication services.
Going Global: The report notes that US is a driver for growth in cloud communications today but further growth is expected from EMEA in 2014. There are no barriers for the adoption of cloud communications in markets already experienced in other kinds of cloud services.
Overall, we see this as confirmation that the move to the cloud isn’t a trend for a limited set of customers or a niche play but a real shift in the industry. When there is a more efficient, cost-effective way to deliver services, that is what enterprise customers will adopt and begin to expect. We’ve been saying it and the numbers are showing it too.