10 Awesome Advantages to SIP Trunking

[Editor's Note: This is a previous blog post that was originally published in February 2013]

As the cloud becomes ubiquitous and businesses move their communications functions to AwesomeThingsAboutSIPTrunkingcloud-based platforms, we are beginning to see the rapid rise of SIP Trunking. For many of your customers, SIP Trunking is a very good way for them to migrate away from their old PSTN system and start to take advantage of the new world of VoIP.

A recent study pointed out that we’re early in the adoption of SIP Trunking.

Helping your customers to join this emerging wave positions you well with them because you’re delivering a valuable capability, and generating recurring revenue for your business.

So with that in mind, here’s a list of the 10 most significant advantages of SIP Trunking for your customers:

  1. Rapid ROISIP Trunking does not require a significant capital expenditure but immediately begins to reduce costs while also maintaining the features customers have with their local PBX.
  2. Leverage ubiquitous broadband availability. SIP Trunks are delivered over IP, and often with compression you can get more call concurrency or call volume over a modern broadband circuit vs old style T1 / PRI telephone services.
  3. Enables fast geographic growth. By using networking to combine voice and data, SIP Trunks can connect distant business locations to expand a company’s geographic voice and data system.
  4. Reduced call cost. This is a no-brainer for you, but your customers might not be aware that SIP trunking can dramatically reduce the cost of making and taking calls.
  5. Unified Communications. SIP Trunking provides a gateway to creating an IP-based UC system that brings together voice, data, Instant Messaging, presence, and application sharing.
  6. Increased productivity. SIP Trunking enables improved collaboration of your customers’ workforce by creating the ability to seamlessly connect multiple offices and mobile workers.
  7. Mobility. SIP Trunking can help tie together mobile devices and remote workers by enabling a blend of premise and cloud based services.
  8. Scalability. Unlike traditional POTs and T1/PRI lines that require planning for peak at all times, SIP trunking offers on-demand scalability. You – and your customers – only pay for what you need, and enable excess capacity when and where needed. Best of all, you can plan for peak at the enterprise level, and not just by office location.
  9. Reliability: SIP Trunking is very stable. Rather than being at the mercy of local events such as power or circuit outages, SIP trunking can automatically be rerouted to other offices, mobile phones, or virtually anywhere based on your business rules.
  10. User Experience: SIP Trunking creates an easy-to-use communications interface for IT managers and the employee users.For your customers that are small to medium-sized businesses, SIP Trunking is an efficient and cost effective way for to scale quickly without big capital expenses. The upside for providers is the opportunity to create (or enhance) a long term relationship and drive valuable recurring revenues.

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