The Rise of Gen Y and What It Means for Unified Communications

The influence of Generation Y on popular culture is old news, but their influence in the world of business is just beginning to take hold. As Gen Y’ers—people born between the early 1980s and the early 2000s—ascend the corporate ladder and take over leadership positions, they are playing a larger role in how business is conducted.

A lot of them are focused on communication solutions and creating a more efficient and seamless way to get things done across the organization. That means they’re pushing for Unified Communications.

unified communications

A recent study from Cisco and Redshift Research shows that executives under the age of 35 are excited about unified communications, especially video.

  • Three out of five young executives say they expect to utilize business-class video significantly during the next five to 10 years.
  • 87% believe video has a significant and positive impact on an organization.
  • 94% of organizations with fewer than 400 employees value video as a way to break down language barriers.

Clearly, the Gen Y cohort is far more open to innovations such as cloud communications and services. They don’t want to be boxed in by old, stodgy technology. They seem enthusiastic about new technologies and often utilize them within their businesses. We’re in an age where it’s ludicrous that we can’t or shouldn’t have the very latest information at our fingertips, no matter what time it is or where we are.

unified communication solutions

Gen Y’ers are the up-and-comers in today’s business world, and the rest of the industry is beginning to take notice. For Interconnects and MSPs, this creates an opportunity to deliver what these young professionals are looking for. A unified communications solution that includes video conferencing (and if it doesn’t today, it will soon) appeals to the way these upcoming leaders think.

We are all operating in dynamic times. It’s a period of near-constant evolution. The nature of business communications requires Interconnects and MSPs to always be looking ahead to ensure they’re delivering their customers tools that help them stay ahead of their competition.

Interconnects and MSPs are now competing with firms that didn’t even exist a couple years ago. That means they have to be on top of their game every day, and need to stay ahead of customer needs—it’s far better to be leading the customer than have the customer leading you.Enable your Customers to Improve Communication and Productivity with Unified Communications. Find out more.