The Business Case For SIP Trunking

Within the industry, SIP Trunking is enjoying significant buzz, and business adoption is following. Infonetics reports that half of all businesses will embrace SIP Trunking in the next 18 months. However, for your customers who most likely are not paying nearly as much attention to the industry news as you are, you still need to make the business case in order to get them to switch from their current communications system to SIP Trunking.

SIP Trunking offers many benefits for small to medium-sized businesses. As an Interconnect or MSP, it’s your job to make the business case to enable SMBs to have a full and honest understanding of the impact SIP Trunking could have for their business.
describe the image

Here are the key business considerations your customers should be aware of:

  • Cost savings: Transitioning to SIP Trunking eliminates the need for the business to frequently purchase new hardware and software. Additionally, it transforms all calls into local calls, leading to reduced voice charges.

  • Cost certainty: Cloud communications through SIP Trunking are typically sold on a recurring revenue basis, meaning that the end customer pays a flat monthly fee. The predictability is very attractive to SMBs that typically live on a revenue rollercoaster.

  • Unified communications: SIP Trunking can fuel dynamic communications across an organization, uniting voice, data and applications across office locations and mobile workers. It has the power to deliver up-to-the-second information to the fingertips of employees across the company, creating a significant business advantage.

  • Streamlined communications architecture: Running business applications on a converged voice-and-data network simplifies the system. It optimizes use of available bandwidth, reduces costs and enables powerful new services, such as “call follow-me,” unified communications and number portability—blending the many ways people communicate in a dynamic workplace.

  • Scalability: While capacity planning will always be important, adding additional capacity with SIP Trunking can be as simple as a mouse click. Because the connections are virtual, the number of available trunks is a matter of available bandwidth. Additionally, providers are likely to offer burst capabilities to accommodate brief periods of higher than anticipated utilization.


For SMBs that are accustomed to having hardware on their own premises, SIP Trunking is a gateway to cloud communications. It provides the advantages of the cloud while enabling them to maintain their existing PBX. In other words, it’s the best of both worlds for many business owners.

 Build a more flexible and cost-effective workforce with private labeled cloud communications. Find out how