Virtualization is coming to voice communications. The winners will be your customers; small and medium-sized businesses, which will realize increased efficiency, lower TCO and faster server deployment, giving them greater agility and increased opportunity to compete.
Virtualization is a method of condensing infrastructure to maximize computer performance by allowing two or more virtual machines to co-exist on one server, creating much greater efficiency. Until this year, virtualization was not applicable to voice because of operational time delay; a four second delay on a phone call makes the conversation pretty much unintelligible. But now these latency issues have been solved, and it opens up a great opportunity for your business customers. This means Unified Communications (UC) applications can work to their fullest potential because the latency issues between the apps have been eliminated.
At CoreDial, we are working on a virtualization solution, and expect to have an announcement very soon on how we’re going to make it available to our Partners, and therefore their end customers. Stay tuned!
In the meantime, here is what the virtualization of voice can mean for your end customers:
Better use of resources. When an SMB adopts virtualization, it’s reducing its physical data center, making management and upgrades simpler and requiring fewer IT man hours for maintenance. This enables resources and personnel that have historically been focused on maintaining separate voice and data infrastructures can be directed towards more proactive activities and innovation.
Improved operational agility. With streamlined infrastructure, end customers are able to manage resources more dynamically, pivoting to meet new opportunities and act aggressively to meet growth opportunities.
Higher availability. Virtualization helps mitigate the risk of poor availability, creating a better user experience, both internally and for customers.
Lower maintenance expenses. With virtualization, downtime is greatly reduced if not completely eliminated because the virtualized infrastructure moves workloads from one host to another without outages.
The benefits of virtualization are magnified for SMBs, which typically face greater cost concerns than enterprises. When voice applications are virtualized, their telephony hardware can be condensed with computing infrastructure, further streamlining their communications network and simplifying voice management. It adds up to less infrastructure and a more nimble business.
Voice virtualization is still new, and it’s likely that the details of this new capability will not be of interest to SMB owners. However, the benefits of virtualization will almost certainly be of interest, and Service Providers should be formulating educational plans to help their customers adopt virtualization.