4 Things Newbie VoIP Resellers Need to Be Aware of

For novice VoIP resellers, there is a lot you need to know to ensure your business thrives. With VoIP rapidly becoming the preferred telecom network among businesses, finding a clientele base is easy. However, in order to compete with the rest of the VoIP resellers in your area, you need to hone in on the precise desires of your end user, so you can stand out among other providers. Understanding the top priorities of end users will allow you to tailor your business strategy to meet the needs of consumers.


VoIP resellers

Integrated VoIP features boost employee collaboration and optimize efficiency.


1. End users desire business efficiency.

Efficiency is one of the primary objectives of all businesses, and companies seek service providers that can streamline their productivity. As a VoIP reseller, you need to educate your end users on the ways that VoIP can encourage greater productivity than on-premise telecom. VoIP reduces the time spent on the installation and management of telecom because the entire network is stored in the cloud. It can also improve the collaboration among employees by providing integrated features like Find Me/ Follow Me, virtual auto attendant, and video conferencing.

2. End users want functionality.

Consumers want the most value for the least amount of money. By highlighting the unique features available through your VoIP services, you can attract more customers to your company. Additional features like voicemail to email transcription, call screening, and data tracking can significantly enhance the experience of your end user. By pointing out all of the special features that differ from on-premise telecom, you can provide your clients with the added value they desire.

3. End users are concerned with their budget.

In order to grow their businesses, end users are constantly seeking ways to trim their annual budget and create higher returns on investment. They seek out service providers that are willing to cater to their budgeting goals. VoIP services provide businesses with a way to reduce their telecom spending. On-premise telecom networks are expensive to implement and maintain, and they require extensive hardware to operate. With VoIP, all of the hardware is based in the cloud, so your end user can virtually eliminate upfront costs. The cost of scaling has never been lower, as businesses can expand their service offerings virtually, rather than investing in new hardware as they grow.

VoIP resellers

Budget is a priority to end users, and offering fixed monthly fees can simplify their financial plan.


4. End users demand security. 

Accentuating the added safety features of VoIP will allow you to attract a wider range of consumers. Business owners need to ensure their telecom network is safe and their sensitive information will be protected. By emphasizing the firewall protection, fraud detection, data encryption, and disaster recovery plan of VoIP, you can ease the concerns of consumers. VoIP is also distinctive in the sense that it is no longer vulnerable to on-premise catastrophes. Whereas natural disasters and manmade disasters have the potential to cripple an on-premise telecom network, cloud-based telecom remains intact no matter the circumstances. Since the network can be accessed on any device, end users can continue to access their network even in the midst of a wide-scale power outage.

To succeed as a VoIP reseller, you need to get inside the minds of your projected clientele and understand what makes them tick. Catering to their specific goals and desires will enable you to increase client satisfaction and grow your business quickly. By offering competitive pricing, critical safety features, and a range of useful functions, VoIP resellers can improve the client experience and rapidly build their brand.

Read The Essential Guide to Offering Cloud Communications to master the art of VoIP reselling.

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