Content marketing is a game changer when it comes to business success. More and more companies are relying on content marketing to grow their customer base and better meet the needs of their clientele.
We’re sharing the 4 biggest content marketing trends to help you create an effective content marketing strategy, or update an existing one, and win more customers for your VoIP services.
4 Content Marketing Trends You Need to Focus On
1) Video Marketing
It’s no secret that video marketing is taking the world by storm. Everywhere you look (social media, websites, etc.), brands are sharing videos to capture the attention of their audience. And who can blame them when one-third of online activity is spent watching videos?
Take advantage of the video marketing craze and add video to your VoIP marketing strategy. For example, you could create videos that fall into these categories:
- Product demos
- Tips and how-to's
- Customer testimonials
- Expert Q&As
- And more
This list of topics is only scratching the surface of video marketing content ideas. Brainstorm with your team and come up with unique video content ideas that provide the most value to your audience.
If you’re worried video marketing will take a huge chunk out of your budget, don’t be. Producing high-quality videos no longer requires thousands of dollars in equipment, lighting and audio. Today, businesses of all sizes and types can create top-notch videos with just a smartphone.
If you’re just getting started with video, check out these useful tips from Wistia for shooting quality videos on an iPhone and produce videos that excite interest in your brand and VoIP service offering.
Once you’ve created videos, share them on social media, feature them on relevant pages on your website, and add them to your automated email workflows and outbound sales emails. Focus on producing videos that answer the questions your customers frequently ask, as your prospects most likely have the same questions and concerns.
By helping your audience solve their pain points and make better, more informed business decisions, you’ll build trust in your company and product offering and, as a result, drive more conversions.
2) User-Generated Content
Good things take time, and nowhere is this truer than your content marketing. Producing endless streams of content requires a significant investment of time and effort. But, what if you could ease the pains of content creation by having your customers create content for you?
User-generated content offers a number of advantages and is an incredibly effective way to target your audience. Take this stat for example: 85 percent of people trust content made by other users.
Create a campaign urging customers to share the reasons why they love your brand and VoIP services. Ask them to submit videos on social media or have them share their success stories over email.
Award the best entries with a special prize like a discount or gift card. The beauty of user-generated content is the users run the show, and you build a stockpile of customer testimonials and proven success stories you can post on your website and share in your emails and on social media. These customers testimonials build trust and value in your brand and business, improving your chances of capturing more conversion opportunities.
3) Email Marketing
Email continues to play an essential role in marketing your VoIP services or any services. In fact, for every $1 you invest in email marketing, you get $44 in return. Not to mention, 86 percent of consumers would like to receive promotional emails from companies they do business with at least monthly.
Make sure you’re sending targeted emails sharing your latest blog posts, videos, or updates to keep your brand top of mind and grow your audience. But don’t stop there. Build automated email workflows that offer value to prospects and customers at every stage of the buyer’s journey.
Send a series of emails to leads who fill out a form on a landing page to register for a webinar, download a content offer, or show any interest in your VoIP services and company. Different people prefer different types of content when conducting research. That’s why you should always share a variety of content types throughout your workflow, such as guides, checklists, webinars, videos, infographics, blogs, and more.
Keep your contacts engaged by sending follow-up emails thanking them for placing an order, downloading a guide, subscribing to your blog or taking any action. Continue to offer promotions or content that speak to their interests and are relevant to their stage in the buying process.
4) Visual Content
When people hear information, they’re likely to only remember about 10 percent of the information three days later. However, if the data is paired with a relevant image, people retain 65 percent of that same information three days later.
Presenting data in a visual way helps you not only capture the attention of your target customers, but also increases your chances of making a lasting impression on your prospects.
For these reasons, make sure your social media posts include engaging and high-quality photos that catch the eye while scrolling through newsfeeds. Consider repurposing your high-performing blog posts and use them to create infographics or SlideShares. Create visual content that appeals to visual learners and engages more of your audience. Include compelling statistics and graphics that persuade your readers to consider the benefits of adopting a VoIP service offering.
For example, how much money and time could their business save with a VoIP solution? How many businesses have already made the switch to VoIP or will in the next year? And once they’ve reached the decision stage, what are the buy-in costs and how much time does it take to ramp up their new offering? Use visual content to answer their questions and generate more interest and conversions for your company.
Content marketing is changing and will continue to evolve in the future. By developing a detailed, up-to-date content marketing strategy, you ensure the continued growth of your business and gain the loyalty and trust of your customers.