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Cloud Communications Success

Top Content Marketing Trends VoIP Resellers Should Know About

Posted by Brandon Olson on 9/7/17 11:00 AM

Content marketing is a game changer when it comes to business success. More and more companies are relying on content marketing to grow their customer base and better meet the needs of their clientele.

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4 Things Your Clients Need to Consider Before Using VoIP

Posted by Brandon Olson on 8/31/17 11:00 AM

There’s no shortage of communication channels available today that businesses can use to reach and interact with their customers – websites, blog posts, social media, etc. These new media channels are great, but phone conversations are still, hands down, one of the most effective ways of establishing and maintaining healthy business relationships.

In fact, improvements in technology make the voice call experience better than it’s ever been before because now calls can be recorded, analyzed and used by other business applications. By integrating a flexible voice-over-IP (VoIP) telephony system, businesses can take their sales, marketing and other business initiatives to the next level.

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Tags: Hosted VoIP, cloud communications

Why Social Media Marketing Is Essential to Selling Unified Communications

Posted by Brandon Olson on 8/24/17 11:00 AM

Social media marketing is no longer optional. As of January 2017, there were 2.8 billion active social media users worldwide. Facebook alone has 1.9 billion unique monthly users and remains the most popular social media website in the world.

These days, UCaaS providers must leverage the power of social media to stay competitive and grow their business. If you’re still not convinced social media is necessary, we’re sharing why it plays an integral role in your UCaaS marketing.

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Tags: UCaaS

How Unified Communication is Shaping the Office of Tomorrow

Posted by Brandon Olson on 8/17/17 11:00 AM

The modern workforce puts a premium on flexible working conditions, be it in hours, or location, or both. In fact, several studies asserted that employees who have flexible working conditions were both happier at work and less prone to burnout and psychological stress.

Traditionally, according to Harvard researcher and workspace expert Jennifer Magnolfi, people defined work by being in a physical space called the office. In the near future, however, companies might just get rid of work desks and replace it with an “office” in the cloud.

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Tags: cloud communications, unified communications, UCaaS

4 Questions You Should Ask Your UCaaS Customers to Improve Your Sales and Marketing

Posted by Brandon Olson on 8/10/17 11:00 AM

At the heart of every successful business is a strong customer base. Customers keep revenue flowing. They’re key to a healthy, thriving business. So, how can you make sure your customers are satisfied and continue to use your UCaaS services?

Ask your customers these four essential questions and gain a deeper understanding of your audience and their wants and needs.

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Tags: UCaaS

Top 5 Opportunities in the Cloud According to Investors

Posted by Brandon Olson on 8/4/17 1:00 PM

Cloud computing has grown exponentially over the last decade. It’s now considered a strong force in the tech world. It has created new opportunities for hundreds of new companies and is expected to grow even bigger in the next 20 years.

In fact, tech investors are pouring in funds to back next-generation cloud infrastructure solutions. At the recent GeekWire Cloud Tech Summit, venture capitalists highlighted the cloud computing opportunities they see for related technologies and startups.

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Tags: cloud communications

4 Ways to Win More Customers for UCaaS

Posted by Brandon Olson on 7/27/17 11:00 AM

Finding new customers for UCaaS is no simple task. Providers are often faced with tight budgets or time constraints. Others simply don’t have the in-house expertise or resources necessary.

Whatever the reason, there are quick and easy ways to take action and improve customer acquisition. Keep reading to discover the secret to winning more customers for your UCaaS services and growing your business faster.

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Tags: UCaaS

6 Ways the Cloud is Changing Business Communication

Posted by Brandon Olson on 7/20/17 11:00 AM

There’s no question about it: advancements in technology increase productivity and lower operational costs for businesses. With the right implementation, new business solutions like cloud communications allow for greater work efficiency and data security, while decreasing human error through automation.

In a nutshell, cloud communications allow users to access business communication tools anywhere as long as they have a working internet connection. These days, in a constantly evolving business landscape, it's critical that companies can access information anytime, on their laptop, tablets or mobile phones. This is the kind of convenience that cloud communications provides.

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Tags: cloud communications, Cloud Adoption, UCaaS

Use These 4 Steps to Create a Foolproof UCaaS Marketing Strategy

Posted by Brandon Olson on 7/13/17 11:00 AM

You wouldn’t build a house without first creating blueprints. It’s the same case for your UCaaS marketing. If you want your marketing campaigns to have the best chance of being successful, you need a strategy, and not just any strategy. It has to be a well-thought-out marketing strategy that takes your target audience into consideration.

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Tags: UCaaS

How to Sell Unified Communications in a Digital Marketing Era

Posted by Brandon Olson on 7/6/17 11:00 AM

Gone are the days when salespeople traveled from door to door with a briefcase of pamphlets in hand. Technology innovation has changed the marketing game for businesses of all sizes and across all industries, and it’s no different for unified communications providers.

If you want to maximize your marketing ROI and reach more of your target audience, digital marketing is essential. But, what do you need to know before you can successfully sell unified communications in a digital marketing era?

Keep reading to learn how you can adapt to digital marketing trends and win more UCaaS customers.

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Tags: UCaaS

3 Mistakes Companies Make When Marketing Unified Communications

Posted by Brandon Olson on 6/29/17 11:00 AM

There’s no denying the incredible benefits of marketing for UCaaS providers. Marketing, whether it’s content, social media or email, strengthens your brand awareness and spreads the word about your unified communications service offering.

Take these stats for example:

For every dollar spent, email marketing generates $38 in ROI. And 70 percent of consumers feel closer to a company as a result of content marketing.

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Tags: unified communications, UCaaS

4 Ways to Unite Marketing and Sales to Drive UCaaS Adoption

Posted by Brandon Olson on 6/22/17 11:00 AM

When marketing and sales teams work together, wondrous things happen. Both teams work towards a common goal, leading to more qualified leads and a significant boost in UCaaS sales.

Businesses that implement effective smarketing, or the process of integrating sales and marketing, techniques generate 208 percent more revenue from marketing efforts. And when sales and marketing teams work together, companies see 36 percent higher customer retention and 38 percent higher sales win rates.

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Tags: UCaaS

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