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Cloud Communications Success

Giving Thanks For Unified Communications

Posted by John Miller on 2012-11-21 20:41:00

It’s a good time to take stock of how everything is going, and if you're in the cloud communications space, to give thanks.

Not only is Unified Communications here to stay, but implementation represents an enormous opportunity for Interconnects and MSPs on many fronts. Let’s consider the reasons to be thankful for the future of UC in your business plan.

An Enormous Opportunity.
What’s better – recurring revenue or a one-time sale? The subscHiResription model of UC sales is vastly different from previous income cycles. The big sale may be a thing of the past, and that’s a very good thing.

Converting from a hardware-based business to a cloud-based business that offers Hosted PBX, VoIP, SIP Trunking and Unified Communications translates to monthly recurring revenue instead of occasional equipment sales. Plus the margins are greatly improved. Consider up to a 65% profit for cloud based products.

It’s estimated that while there is increased understanding of cloud based services, only 20 percent of businesses have taken the plunge. That means four-fifths of the marketplace is still up for grabs. It’s a very dynamic market ready to explode; it’s projected that $377 billion will be spent on business, home-office and residential VoIP services over the next five years.

An Infonetics study indicates that this exponential growth will be driven by SIP trunking and hosted VoIP/UC services. If UC is the future of business, you are already there.

Simplify the Process.
The ideal UC solution is operating system agnostic, and works equally well with mobile or stationary devices. A proven cloud software platform, combined with your infrastructure, including SBCs, softswitches and feature servers, working alongside your existing IP and carrier relationships, makes for a powerful combination. A seamlessly integrated cloud software platform results in improved and simplified user experience and business processes.

The result is a system that’s easy to provision, easy to learn, and easy to use.

Thankful, happy clients.
A cloud communications platform can be customized to meet any business requirement, even the most demanding, and offers flexibility, scalability, efficiency, as well as increased collaboration. It’s an end-to-end, all in one solution for presence, click-to-dial, and call control for transferring, parking, and managing conference bridge calls. When it comes to happy customers, speed matters. Quickly configure and provision businesses using pre-configured settings, or custom configurations based on your clients’ preferred settings. Additionally, you can add support for new manufacturers and models of devices or softphones.

Tags: cloud communications, unified communications, Hosted PBX