SIP trunking solutions have been growing in popularity because of their unique features that are extremely helpful for virtually any sized businesses.
In a nutshell, SIP trunking is a method by which business phone systems can operate using an Internet connection instead of a traditional phone line.
With SIP solutions, startups can achieve the flexibility and cost savings of VoIP, while mid-sized businesses can easily get business continuity, disaster recovery and unlimited or metered calling plans. In fact, a recent SIP forecast study from the Eastern Management Group predicted the continuous growth of SIP trunk and phone solutions until 2020.
According to the study, the cost of SIP is a key element in the growth because trunking costs about 50 percent less than standard networks, and prices are still decreasing by around 5-7 percent each year.
There are several factors driving SIP growth. Here are the eight most critical ones:
1. Service Management
When businesses use cloud-based systems for calling, they eliminate the need for constant maintenance or hardware upgrades, as with traditional landline phones. With IP phones, the service provider hosts, maintains and upgrades all of the PBX technology for you. You can set up and configure the system for your business, all from your computer.
Most SIP providers can manage a company’s complex infrastructure and applications with secure solutions. For example, here at CoreDial, we can help you customize your services to help you meet your customers’ organizational goals and provide them the type of services according to their needs and budget. Your customers don’t need to hire additional IT staff to manage their office telephony infrastructure.
2. Integration Partners
SIP allows integration with other partners within the same ecosystem. They could be providers who are offering complementary services to your SIP provider, which could lead to a more powerful VoIP system.
Ecosystem partners also ensure that customers can use industry-leading CPE devices during SIP deployments to provide a more seamless flow of real-time communications.
3. Full-Service Providers
The consistent growth of the industry has allowed service providers to offer a wide range of services, products and software to SIP customers. These full-service providers make SIP a thriving business because of their innovative solutions and new services.
4. Top-of-Mind Solutions
The development of SIP provider channel strategies has encouraged the new growth in go-to-market solutions. This has encouraged entrepreneurs to get into the market, resulting in an increased number of solution providers than ever before.
The real-time collaboration capability of SIP has pushed the industry to increase its user base. In fact, about 62 percent of IT managers consider collaboration technologies to be essential to their business by 2018. Internet telephony allows for employees located in different locations to collaborate anytime, as long as they have a proper internet connection.
These cloud collaboration platforms add broad capabilities to work processes in a business. They allow employees to exchange information and solve issues more efficiently by incorporating knowledge management into business processes.
6. Unified Communications
Unified communication solutions refer to services like chat, VoIP, unified messaging, fixed-mobile convergence, single-reach numbers, conferencing and out-of-area numbers. It comes with mobile apps that can work on any type of device. Users not only can access their data on their desktop computers, but also on their tablets and smartphones.
7. Reduction of Proprietary Phones
These days, proprietary IP phones can no longer keep up with the SIP standards that are required today. It’s not surprising that the use for proprietary systems has decreased, while the use for open source systems has increased. Open source means there will be lower cost, broader compatibility, full customization, all with global support.
8. Hosted and Cloud PBX
There are now hundreds of player in the VoIP market, increasing the growth of hosted PBX for VoIP phones and SIP trunks that can complement cloud applications.
Some companies prefer a public cloud service housed on an external platform and managed by a cloud service provider, while others opt for private cloud service, where it will be managed in-house by their IT team. There’s also a hybrid solution that uses both private and public infrastructure.
Some PBX providers offer extended services, such as call center features for businesses with a designated helpdesk number. These extended services allow intricate and complex call routing and call management scenarios for important queues, such as sales and support with extensive queue and time-to-answer service level agreements (SLA) as well as monitoring and reporting capabilities.
Additionally, voicemail transcription, fax services and other communication integrations are also being offered. For instance. integration of CRM application with PBX enables one-click outbound calling and retrieval of customer records or other information when a call comes into the system.
These eight drivers of SIP growth are key in taking SIP to a whole new level. Users may have different methods of SIP implementation, but SIP demand will steadily increase, at least for the foreseeable future.
Now it’s your turn. What else is driving of SIP growth? Share in the comments below.