Cloud Communication Success

What the Cisco/BroadSoft Acquisition Means for Independent UCaaS Providers

Posted by Ken Lienemann on 12/5/17 1:30 PM

In case you haven’t heard the news, Cisco, aka the juggernaut who identifies as having “built the Internet,” has acquired BroadSoft, a highly successful, independent UCaaS provider, for $1.9 Billion. This is huge.

The acquisition of BroadSoft by a company as large and influential as Cisco is an indicator, and a validation, of the opportunity within our industry and the value of cloud communications.

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Tags: Hosted VoIP, cloud communications, UCaaS

8 Key Factors Driving SIP Growth

Posted by Brandon Olson on 11/2/17 11:00 AM

SIP trunking solutions have been growing in popularity because of their unique features that are extremely helpful for virtually any sized businesses.

In a nutshell, SIP trunking is a method by which business phone systems can operate using an Internet connection instead of a traditional phone line.

With SIP solutions, startups can achieve the flexibility and cost savings of VoIP, while mid-sized businesses can easily get business continuity, disaster recovery and unlimited or metered calling plans. In fact, a recent SIP forecast study from the Eastern Management Group predicted the continuous growth of SIP trunk and phone solutions until 2020.

 

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Tags: Hosted VoIP, cloud communications, unified communications, SIP trunking, Hosted PBX, UCaaS

6 Tips to Promote VoIP to Your Customers

Posted by Brandon Olson on 10/27/17 2:30 PM

The evolving needs of a modern business requires more efficient and cost-effective communication solutions.

Landlines, specifically, may no longer be the best tool for business telephony, as voice over IP (VoIP) offers better features for operations.

It is essential to explain to customers the advantages of switching to VoIP from analog to help them better understand the benefits of modernizing their telephone systems.

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Tags: Hosted VoIP, cloud communications

5 Reasons Why Voice Technology Evolved from Analog to Software-Based

Posted by Brandon Olson on 10/12/17 2:15 PM

The ever-changing business landscape has driven voice technology to evolve from the good ol’ analog landlines to powerful digital telephony.

Pre-VoIP, analog systems have supported businesses for decades. They’ve been reliable tools for inbound and outbound calls, and can also be used to transfer calls across extension lines. It has well-known functionalities like hold, mute, redial and speed dial, but not much else. It’s simple and easy to use, but has limited potential for expansion.

Meanwhile, modern telephony allows companies to add more-advanced features and capabilities, such as music on hold, VoIP integration, and alarm systems, which can be supported with modular add-on boards. Newer IP interface allows unified messaging features like voicemail delivery to email, fax delivery to email, voicemail transcription to SMS, click to dial, and a desktop client.

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Tags: Hosted VoIP, cloud communications, unified communications, Hosted PBX, UCaaS

5 Phrases That Are Sabotaging Your UCaaS Sales Efforts

Posted by Brandon Olson on 9/21/17 11:00 AM

Words are powerful. They can motivate your prospects to take action and choose your UCaaS services over a competitor. But if you’re not careful, they can also ruin your chances of closing a sale.

We’re sharing 5 phrases you should avoid when reaching out to prospects.

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Tags: UCaaS

Hosted Vs. Virtual PBX: Which System Does Your Customer Need?

Posted by Brandon Olson on 9/15/17 1:30 PM

More and more companies are exploring internet telephony services to replace their traditional phone systems that have become clunky, unreliable and obsolete.

PBX services are faster, cheaper and more efficient. It removes the need for frequent maintenance and hardware upgrades because companies can rely on the service provider to take care of hosting, maintenance and upgrades of the PBX technology.

Often, businesses can choose between a hosted and a virtual PBX, which are both powerful and cost-efficient options, but are still operationally different from each other.

If you’re thinking about shifting to internet-based telephony, but don’t know where to start, here are some of the main differences between a hosted and virtual PBX.

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Tags: cloud communications, unified communications, UCaaS

Top Content Marketing Trends VoIP Resellers Should Know About

Posted by Brandon Olson on 9/7/17 11:00 AM

Content marketing is a game changer when it comes to business success. More and more companies are relying on content marketing to grow their customer base and better meet the needs of their clientele.

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4 Things Your Clients Need to Consider Before Using VoIP

Posted by Brandon Olson on 8/31/17 11:00 AM

There’s no shortage of communication channels available today that businesses can use to reach and interact with their customers – websites, blog posts, social media, etc. These new media channels are great, but phone conversations are still, hands down, one of the most effective ways of establishing and maintaining healthy business relationships.

In fact, improvements in technology make the voice call experience better than it’s ever been before because now calls can be recorded, analyzed and used by other business applications. By integrating a flexible voice-over-IP (VoIP) telephony system, businesses can take their sales, marketing and other business initiatives to the next level.

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Tags: Hosted VoIP, cloud communications

Why Social Media Marketing Is Essential to Selling Unified Communications

Posted by Brandon Olson on 8/24/17 11:00 AM

Social media marketing is no longer optional. As of January 2017, there were 2.8 billion active social media users worldwide. Facebook alone has 1.9 billion unique monthly users and remains the most popular social media website in the world.

These days, UCaaS providers must leverage the power of social media to stay competitive and grow their business. If you’re still not convinced social media is necessary, we’re sharing why it plays an integral role in your UCaaS marketing.

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Tags: UCaaS

How Unified Communication is Shaping the Office of Tomorrow

Posted by Brandon Olson on 8/17/17 11:00 AM

The modern workforce puts a premium on flexible working conditions, be it in hours, or location, or both. In fact, several studies asserted that employees who have flexible working conditions were both happier at work and less prone to burnout and psychological stress.

Traditionally, according to Harvard researcher and workspace expert Jennifer Magnolfi, people defined work by being in a physical space called the office. In the near future, however, companies might just get rid of work desks and replace it with an “office” in the cloud.

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Tags: cloud communications, unified communications, UCaaS

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