Cloud Communication Success

4 Ways to Unite Marketing and Sales to Drive UCaaS Adoption

Posted by Brandon Olson on 6/22/17 11:00 AM

When marketing and sales teams work together, wondrous things happen. Both teams work towards a common goal, leading to more qualified leads and a significant boost in UCaaS sales.

Businesses that implement effective smarketing, or the process of integrating sales and marketing, techniques generate 208 percent more revenue from marketing efforts. And when sales and marketing teams work together, companies see 36 percent higher customer retention and 38 percent higher sales win rates.

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Tags: UCaaS

3 Reasons Why Your UCaaS Sales Strategy Is Failing (and How to Recover)

Posted by Brandon Olson on 6/15/17 1:28 PM

It’s every unified communications provider’s worst fear come true. UCaaS sales are down, and you’re nowhere near reaching your sales quota. Now what?

If you’re experiencing a decline in your UCaaS sales, we’re sharing the 3 likely reasons why sales strategies fail and how to take action.

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Tags: unified communications, Voip reseller

Don't Become a Boiled Frog: Why Now Is the Time to Offer Cloud Communications

Posted by Colleen Staub on 5/19/17 2:16 PM

You've probably heard the old folk tale about the best way to boil a frog. Supposedly, if you put the frog into a pot of water that's already boiling, then it instinctively jumps out and escapes.

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Why Being a Channel Partner is Better than Being an Agent

Posted by Brandon Olson on 5/18/17 11:00 AM

Unified communications isn’t going away anytime soon—not when there are so many tangible benefits for companies of all sizes. In fact, the global unified communications market is expected to reach more than $70 billion by 2020, according to Grand View Research. So, how can you take advantage of this lucrative opportunity?

Many companies believe becoming an agent is the most viable option for penetrating the UCaaS market. But what they may not realize is there’s a better, faster and far more profitable way to expand their service offering and sell these highly sought-after solutions.

Learn why becoming a channel partner is smart business for any company looking to offer unified communications.

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Tags: UCaaS

Deliver, Manage and Build Business Value with APIs

Posted by Brandon Olson on 5/11/17 4:30 PM

Applications are the way businesses interact with employees to dissect and share information. From messaging apps to project management tools and everything in between, applications and the accompanying data they create and exchange are the cornerstones of commerce today.

This has fueled the development of APIs, which we wrote about several years ago in “How APIs Can Be a True Game Changer.” Today, APIs are steadily accelerating business value for the partner community. More than just a technology project, APIs can provide VARs, MSPs and resellers with an added channel to generate recurring revenue.

So how can you apply APIs in your business?

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Tags: integrations, api

How to Combat the Declining Demand for On-Premise Communication

Posted by Brandon Olson on 5/4/17 3:20 PM

The cloud is rapidly evolving into the go-to communications solution. In a recent survey from Frost & Sullivan, 31 percent of respondents had already adopted cloud communications, and around 44 percent planned to do so in the next couple of years.

If you’re a managed services provider (MSP), value-added reseller (VAR) or IT solution provider who has yet to expand their service offering and sell cloud communications solutions, you’re missing out on opportunities to acquire new customers and offer more value to your existing customers.

Learn how you can evolve in an ever-changing communications industry and seize lucrative opportunities.

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Tags: cloud communications trends, UCaaS

10 Ways Small and Medium Businesses Can Benefit from SIP Trunking

Posted by Brandon Olson on 4/27/17 11:00 AM

Cloud-based communications services are causing nothing short of a revolution in the world of business computing. Faster networks and mobile-friendly applications mean that users can collaborate from anywhere and with any device, while small and medium-sized businesses can now compete in arenas that were previously inaccessible to them.

As more and more companies move to the cloud, a similar revolution is happening as small and mid-sized businesses ditch their older public switched telephone networks (PSTNs) for SIP trunking. Transparency Market Research estimates that the SIP trunking services market will leap from $4.5 billion in revenue in 2015 to $20.7 billion in 2024. This trend isn't showing any signs of slowing down, and in fact, analysts agree that SIP trunking is only in the early stages of adoption.

So, what is it that makes SIP trunking such a smart choice for small and medium businesses? Here are 10 ways businesses can benefits from SIP trunking:

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Tags: unified communications, SIP trunking, VoIP

Resellers: How to Explain the Relevance of Unified Communications to Your Customers

Posted by Brandon Olson on 4/25/17 9:00 AM

In the modern workplace, technology plays a key role in business communications. With that said, unified communications (UC) has been recognized as one of the fastest growing segments in tech.

“In no industry are cloud-based services positioned to disrupt traditional offerings with a more powerful impact than in communication,” reports Telecom Reseller based on studies conducted by the International Data Corporation’s (IDC): Worldwide Cloud Communications Platforms 2014–2018 Forecast: The Resurgence of Voice and SMS.

As a reseller, however, are you able to explain the relevance and importance of UC solutions to your customers?

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Tags: unified communications, Voip reseller

The Best of PartnerConnex 2017 - Product Unveilings, Boomwhackers, Catchboxes & More

Posted by Brandon Olson on 4/20/17 4:03 PM

Earlier this month, hundreds of channel partners took to Philadelphia for our second-annual partner conference, PartnerConnex 2017, from April 4-6. 

The event was a mixture of inspirational keynotes from industry leaders and experts, educational learning sessions, and intimate hands-on demos and conversations with peers, CoreDial team members and event sponsors. All of this with the goal of helping channel partners accelerate their business and fuel their success.

Read on for a summary of what went down at this year’s PartnerConnex event.

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Tags: MSPs, unified communications, cloud communications trends, Interconnects, Business success, best practices

Moving to an MSP business model? Here’s what you need to know.

Posted by Brandon Olson on 2/16/17 11:00 AM

The managed services provider (MSP) market has witnessed phenomenal growth over the past few years and will only continue to grow in the future. According to Research and Markets, the managed services market size is expected to increase from 145.3 billion in 2016 to 242.4 billion by 2021 - at a Compound Annual Growth Rate (CAGR) of 10.8 percent.

Businesses increasingly rely on managed services providers to manage their infrastructure and deliver the latest cloud communications solutions. Learn how you can capitalize on this massive revenue-generating opportunity and transform your business model.

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Tags: MSPs

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