Cloud Communication Success

How to Get Your Salespeople to Effectively Sell Cloud Communications

Posted by Brandon Olson on 10/27/16 10:00 AM

The end of 2016 is quickly approaching and it’s the perfect time to assess your sales and marketing strategy. With more and more of your customers and prospects realizing the benefits of cloud communications, having an effective and efficient sales strategy and process is critical to your growth in the months and years to come.

While helping your salespeople understand the value that selling white label cloud communications brings to your business, including recurring revenue and increased profit margins, it is only one part of the equation. It is equally important to employ effective sales tactics that are proven to find the right clients and close deals.

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Tags: cloud communications

From Calculated Risk to Great Rewards: 4 Examples of Risks Top Entrepreneurs Have Taken

Posted by Brandon Olson on 10/25/16 3:00 PM

“Fine. I’ll just do it myself.”

If you are an entrepreneur, you may have uttered this phrase at one time or another, which started you on the path of your current business journey. Along with the ability to control your own fate comes the need to deal with questions that involve varying levels of risk as your business grows. Should you expand your product offering or partner with a reputable firm? How can you gauge if competition is eroding your customer base? How do you make sure your employees have the resources they need to perform at their best?

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[Infographic] The Road to Success is Paved With Risks

Posted by Brandon Olson on 10/21/16 3:09 PM

Sometimes the biggest risk is the one not taken.

A quick glance at the history books (or Wikipedia) will turn up countless examples of real-life successful businesses that went under because they failed to adapt to customer needs. On the flip side, there are countless others who have adapted by taking calculated risks to keep them on the path to success.

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Tags: cloud communications

4 Tips for Creating a Winning Company Culture

Posted by Brandon Olson on 10/13/16 4:00 PM

Nearly all successful companies share one thing in common: happy employees. Happy employees are more invested in your company’s success, more motivated, and 12 percent more productive than unhappy employees.

Above all, content employees are more likely to stay with your company. Job turnover at an organization with rich company culture is only 13.9 percent versus 48.4 percent in companies with poor cultures.

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Tags: cloud communications

Making a Name for Your Business: How Branding Impacts Revenue

Posted by Brandon Olson on 10/6/16 11:00 AM

Many businesses will look to their sales tactics, advertising, content marketing, pricing strategy and more to improve their bottom line. While all of these methods are crucial to the ongoing success of a business, companies should not overlook the importance of branding.

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Tags: cloud communications

Top 4 Reasons Your Customers Are Adopting Cloud Communications

Posted by Brandon Olson on 9/30/16 9:00 AM

Thanks to the evolution of cloud-based unified communications (UC), more companies than ever are enjoying a single, reliable integrated solution for all of their communication needs.

The proof is in the numbers. By 2020, more than 27 million employees in North America will be using cloud communications tools. Why? In a nutshell, the demand and consumption of cloud UC is exploding. Besides increased employee productivity and customer satisfaction, unified communications can integrate products from multiple vendors, saving companies substantial time and money.

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Tags: unified communications, white label solutions

Own Your Brand, Own Your Customers, White Label Your Services

Posted by Brandon Olson on 9/23/16 4:00 PM

As an IT solutions provider, you’ve put in countless hours finding new customers, selling them the products and services they need, and maintaining a strong relationship with them over time. So you’re probably very protective of your customers, right? You take any threat to the relationship you have with your customer very seriously.

Whether it’s a competitor who starts calling on your customer or a new technology that’s changing your customer’s outlook on their communication needs, you know that outside factors can have a significant impact on the relationship you have with your customer, and consequently the success of your business.

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Tags: unified communications, white label solutions

Customer Demands: Why SMBs Are Adopting UC Solutions

Posted by Brandon Olson on 9/15/16 5:03 PM

More small and mid-sized businesses (SMBs) are turning to unified communications (UC) to keep their overhead low and ensure a seamless communications flow.

These needs are supported even further in Gartner’s Market Trends: How CSPs Can Better Tackle the SMB Opportunity. The report provides valuable data about the individual needs of SMBs compared to large businesses when it comes to keeping up with digital trends.

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Tags: White label cloud communications, UCaaS

How to Meet Changing Customer Needs with UCaaS

Posted by Brandon Olson on 9/9/16 12:00 PM

Companies come in all shapes and sizes—no two are exactly alike. The same can be said about their business requirements for Unified Communications as a Service (UCaaS). Whether they’re looking for better ways to connect a remote workforce or cost-saving opportunities, your ability to provide customized solutions that meet your customers' unique and ongoing communication needs is critical. On top of that, your customers’ needs change over time—what they need today isn’t necessarily what they’ll need six months or a year from now.

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Tags: White label cloud communications, UCaaS

White Label VoIP Reseller: A No-Brainer for Smart Resellers

Posted by Lisa King on 8/26/16 2:31 PM

By the Numbers

First, consider the potential market. The numbers vary based on their source as well as the very definition of the VoIP market, but they all look highly favorable. According to one source, global demand for voice over internet protocol (VoIP) services market is expected to reach above $140 billion in 2021. That’s up from approximately $83 billion in 2015. It is anticipated to grow at a CAGR of above 9.1% between 2016 and 2021.

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Tags: White label cloud communications, Voip reseller

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