Cloud Communication Success

Empowered, Not Inhibited, and Other Benefits of a White Label Business Model

Posted by Brandon Olson on 12/1/16 11:00 AM

With just a few weeks before we usher in a New Year, many business owners are reviewing what programs worked and which ones fell flat as they plan and budget for next year. If you have been acting as an agent reselling hardware and software solutions to small businesses, a review of the year may reveal that the investments you have made may not have produced the returns you expected.

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Tags: Business success

4 Ways to Create Recurring Revenue with Cloud Communications

Posted by Brandon Olson on 11/14/16 3:30 PM

Recurring revenue is quickly gaining ground in businesses in all industries. It’s appealing because it can generate a steady flow of income for all types of businesses, including cloud communications providers.

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Tags: Business success

How to Overcome Common Objections During the Sales Process

Posted by Brandon Olson on 11/4/16 11:30 AM

The sales process can sometimes feel like a long and arduous journey. From defending and positioning your solutions against your competitors to dealing with once-red-hot prospects that have gone cold, there are many bumps, detours and roadblocks along the way to closing a deal with a prospect.

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Tags: Business success

How to Get Your Salespeople to Effectively Sell Cloud Communications

Posted by Brandon Olson on 10/27/16 10:00 AM

The end of 2016 is quickly approaching and it’s the perfect time to assess your sales and marketing strategy. With more and more of your customers and prospects realizing the benefits of cloud communications, having an effective and efficient sales strategy and process is critical to your growth in the months and years to come.

While helping your salespeople understand the value that selling white label cloud communications brings to your business, including recurring revenue and increased profit margins, it is only one part of the equation. It is equally important to employ effective sales tactics that are proven to find the right clients and close deals.

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Tags: cloud communications

From Calculated Risk to Great Rewards: 4 Examples of Risks Top Entrepreneurs Have Taken

Posted by Brandon Olson on 10/25/16 3:00 PM

“Fine. I’ll just do it myself.”

If you are an entrepreneur, you may have uttered this phrase at one time or another, which started you on the path of your current business journey. Along with the ability to control your own fate comes the need to deal with questions that involve varying levels of risk as your business grows. Should you expand your product offering or partner with a reputable firm? How can you gauge if competition is eroding your customer base? How do you make sure your employees have the resources they need to perform at their best?

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[Infographic] The Road to Success is Paved With Risks

Posted by Brandon Olson on 10/21/16 3:09 PM

Sometimes the biggest risk is the one not taken.

A quick glance at the history books (or Wikipedia) will turn up countless examples of real-life successful businesses that went under because they failed to adapt to customer needs. On the flip side, there are countless others who have adapted by taking calculated risks to keep them on the path to success.

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Tags: cloud communications

4 Tips for Creating a Winning Company Culture

Posted by Brandon Olson on 10/13/16 4:00 PM

Nearly all successful companies share one thing in common: happy employees. Happy employees are more invested in your company’s success, more motivated, and 12 percent more productive than unhappy employees.

Above all, content employees are more likely to stay with your company. Job turnover at an organization with rich company culture is only 13.9 percent versus 48.4 percent in companies with poor cultures.

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Tags: cloud communications

Making a Name for Your Business: How Branding Impacts Revenue

Posted by Brandon Olson on 10/6/16 11:00 AM

Many businesses will look to their sales tactics, advertising, content marketing, pricing strategy and more to improve their bottom line. While all of these methods are crucial to the ongoing success of a business, companies should not overlook the importance of branding.

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Tags: cloud communications

Top 4 Reasons Your Customers Are Adopting Cloud Communications

Posted by Brandon Olson on 9/30/16 9:00 AM

Thanks to the evolution of cloud-based unified communications (UC), more companies than ever are enjoying a single, reliable integrated solution for all of their communication needs.

The proof is in the numbers. By 2020, more than 27 million employees in North America will be using cloud communications tools. Why? In a nutshell, the demand and consumption of cloud UC is exploding. Besides increased employee productivity and customer satisfaction, unified communications can integrate products from multiple vendors, saving companies substantial time and money.

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Tags: unified communications, white label solutions

Own Your Brand, Own Your Customers, White Label Your Services

Posted by Brandon Olson on 9/23/16 4:00 PM

As an IT solutions provider, you’ve put in countless hours finding new customers, selling them the products and services they need, and maintaining a strong relationship with them over time. So you’re probably very protective of your customers, right? You take any threat to the relationship you have with your customer very seriously.

Whether it’s a competitor who starts calling on your customer or a new technology that’s changing your customer’s outlook on their communication needs, you know that outside factors can have a significant impact on the relationship you have with your customer, and consequently the success of your business.

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Tags: unified communications, white label solutions

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